Digital Marketing Executive

Key Responsibilities

• Build campaigns in approved digital platforms from authorized briefs, audiences, budgets, schedules, creatives, links, and tracking requirements.
• Perform pre-launch checks for product, price, offer, disclaimer, targeting, destination, conversion event, and access approval.
• Monitor spend, reach, frequency, clicks, engagement, leads, cost, quality, conversion, and technical issues during campaigns.
• Optimize audience, placement, bid, budget, creative, format, schedule, and landing-page recommendations within authorized parameters.
• Coordinate website, landing-page, form, pixel/tag, UTM, catalogue, social, search, messaging, and CRM handoff requirements.
• Maintain campaign naming, access, asset, budget, invoice, change, and approval records.
• Prepare weekly, monthly, and post-campaign reports with concise learning and next-test recommendations.
• Work with CRM and Sales to assess lead quality, response, stage progression, conversion, and closed-loop outcomes.
• Monitor platform policy, security, trends, competitor activity, and account health and escalate material risks.
• Use approved brand guidelines, consent rules, data controls, and campaign governance in all activities.
• Coordinate campaign calendars with sales, product, aftersales, and customer-experience priorities.
• Track activity, cost, reach, leads, conversion, and learning, and recommend improvements based on evidence.

Key Requirements

• Bachelor's degree or diploma in a discipline relevant to the role, or equivalent demonstrated capability.
• Relevant professional or platform certification is advantageous.
• Minimum 2 to 4 years of relevant professional experience.
• Experience using role-specific systems, records, and standard operating procedures.
• Automotive, retail, distribution, customer-service, or related sector exposure is preferred.

How to Apply

Please submit your CV or contact RMA Lao for more information.

• Email: [email protected]
• Tel & WhatsApp: +856 20 28 045 443